Since 75% of business to business (B2B) buyers now use social media, social selling is a necessary skill in today's marketplace.Social selling is a modern sales approach that uses social networks to sell your business.
Why does social selling matter?
Social selling leaders get better results.
Social selling leaders
- create 45% more opportunities than peers with lower SSI.
- are 51% more likely to achieve quota.
- outsell peers who don't use social media by 78%.
The Social Selling Index (SSI) was developed by identifying a group of top-performing sales professionals, analyzing their usage habits on LinkedIn and determining how they used LinkedIn to drive successful outcomes.
The SSI measures how well you perform in the four elements of social selling on LinkedIn.
- Establishing your professional brand.
- Finding the right people.
- Engaging with insights.
- Building strong relationships.
Ways to improve
- Brand – Complete your profile with a customer in mind.
- Brand - Become a thought leader by publishing meaningful posts.
- People – Identify better prospects in less time by using efficient search and research tools.
- Engage – Discover and share conversation-worthy updates to create and grow relationships.
- Build – Strengthen your network by connecting and establishing trust with decision makers.
Why is it important to establish your professional brand?- Reps who exceed quota receive 35% more page views than those who don't.
- 81% of buyers are more likely to engage with a strong professional brand.
- 92% of B2B buyers engage with sales professionals if they are known industry thought leaders.
My social selling index (SSI) is 82%... and climbing.
My strong SSI score is propelling me upward on the list of total number of LinkedIn profile views within my connections, and my views are in turn strengthening my SSI score.
This is enabling me to connect not only with my peers, top Ethereum and Blockchain executives, but also with Krypton's prospective clients.
Thanks to this tool from LinkedIn, I have narrowed my social strategy today to growing Krypton's professional brand and engaging more with my professional groups and connections.
I'm a firm believer that one's success in business is directly related to who one knows. If you are Blockchain professional, please connect with me.
https://www.linkedin.com/in/covertress-covertress-061817114Thank you, LinkedIn, for this creating this insightful business and relationship-building tool.
“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.”– Dale Carnegie