based on an online study and research that about 40-60% of review are fake. One positive and honest review can attract about 3-5 new customer to buy or purchase products while one negative review can discourage 6-12 people.
yes I agree with the statement above, even with a thousand of positive review if a few bad review concerning even the slightest mistake for example in online shops if the problem is on the couriers fault the end blame is still on the seller and that review may destroy the reputation of the seller drastically and potential customers may be reduced due to a review like that.
Cases like that is really popular in online shops like alibaba, ebay and amazon even with the official shops of big companies it can really happen with bad reviews customers can swing to other brands fast, but not only in merchandising industry bad revies are also vitals in movies, netflix and the like with bias reviews with no full content of how they rate the show it can really affect the whole movie highlighting only a few scene and putting some meaning to it good or bad it really may affect as a whole specially fake reviews who only aim is to destroy the ratings.
That's why lina aims to bring justice and fair reviews to the review industry that is the life and blood of some business like UBER who provide car pooling to citizens that needs a ride to their destinations, online shops ebay amazon alibaba which is stated above and other online stores like that with lina we can improve this industry and have more quality reviews in the future.