Topic: [ANN] MAD Network - A Decentralized Network for the Advertising Industry - page 13. (Read 26295 times)

Gabe Greenberg in India presenting MAD to brands and WPP agency staff.   

Please take a look at our recent blog post introducing you to the MAD team.

In this edition, we sit down with Elan Ashendorf, Blockchain Engineer, to ask him questions about his professional and personal life.

https://blog.madnetwork.io/meet-the-mad-team-392b29e3839b

Here's where you can find our website and links to different platforms. 

Website: https://madnetwork.io/

Twitter: https://twitter.com/madnetwork_?lang=en

Linkedin: https://www.linkedin.com/company/mad-network/

Medium blog: https://blog.madnetwork.io/

Youtube: https://bit.ly/2GIIxWp

Reddit: https://www.reddit.com/r/madnetwork/

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In advance of #Cannes, MAD joins WPP today in Mumbai to talk blockchain

Proof of Real Work powers the ad server to facilitate the fairest deal possible between the advertiser and publisher as the algorithm is not invested in its own profitability. Rather, the ad server supports an ecosystem of miners who are incentivized to create faster, more efficient machine learning algorithms to win the block.

MADnet Core is the ad server designed to execute buying and selling of advertising. MADnet Core will be powered by our proof-of-real-work algorithm, which combs through ad requests and campaigns to find fast feasible matches, maximizing throughput simultaneously ensuring campaigns deliver and inventory gets monetized. Feasible matches are defined as pairings of individual ad requests to campaigns that meet all publisher and advertiser rules including real time restrictions such as frequency caps and industry separation.

Please check out our whitepaper for more information: https://madnetwork.io/MAD-Whitepaper.pdf 

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Great coverage of MAD from CNBC today! https://app.box.com/s/zg1d97lcraq1yme7bk4wsf8ujp7s5gxr

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Here is your weekly update, courtesy of the MAD Network team!

NEW Updates on Cannes Lions 2018: MAD + WPP + OMNICOM =
Originally we announced that our Innovation Stage event titled “The Death of OpenRTB - Blockchain Beyond the Hype” would include Gabe Greenberg of Gabbcon, myself, and Barry Cupples, the CEO of Investment for Omnicom Media Group. Now we are delighted to announce that Gowthaman Ragothaman of Mindshare and WPP will also be joining us!

This is huge news as WPP and Omnicom Media Group are the two leading advertising holding companies in the entire industry.

For more information, check out the Cannes Lions site: https://www.canneslions.com/the-festival/programme#/agenda/event/the-death-of-openrtb-blockchain-beyond-the-hype-e1-30931


TOKEN UPDATES: BANCOR!
MAD is being added to Bancor! It should be live within the next week. We will keep the community posted.

In addition, MAD Token is listed on DDEX, IDEX, Cybex, Simex.global, EtherDelta and Forkdelta. We are working closely with other exchanges, and will provide updates when we get them.


ClearGDPR: MAD is now powering the leading GDPR compliance solution! 
We are very excited to announce that together with AdLedger and CleverTech, we have officially launched our first product titled ClearGDPR. This open-source, web-based tool which you can install on-premise or in the cloud, has blockchain anchored chain-of-custody records.

As a blockchain based technology, ClearGDPR ensures immutability and transparency while empowering organizations to allow users to truly own their data. At such a crucial time for the digital advertising industry, we’re thrilled at how seamless and accessible this solution is for businesses to integrate into their infrastructure.

For more information and to check out documentation of our open-source project visit: https://www.cleargdpr.com/


PRESS:
It was a very busy week for MAD in the press, take a look at our coverage roundup:
Forbes: “Adam Helfgott Wants Advertisers To Stop Pushing Ads Onto People”- https://www.forbes.com/sites/alanwolk/2018/05/23/adam-helfgott-wants-advertisers-to-stop-pushing-ads-onto-people/#3da1139525aa
Martech Advisor: “Can GDPR Make the Promise of Data Privacy a Reality?”- https://www.martechadvisor.com/articles/gdpr/can-gdpr-make-the-promise-of-data-privacy-a-reality/
Forbes: “Five Tips For Blockchain Investing In Media, Entertainment And Advertising”- https://www.forbes.com/sites/dbloom/2018/05/26/blockchain-investing-tips-media-entertainment-advertising/#3c293be42f5d
CNBC (Video): “Gabe Greenberg on GDPR”- https://m.box.com/shared_item/https%3A%2F%2Fapp.box.com%2Fs%2Fzg1d97lcraq1yme7bk4wsf8ujp7s5gxr/view/294472191733
Tech Target: “Container Adoption: Startup, Enterprise Giant Tap Partners”- https://searchitchannel.techtarget.com/feature/Container-adoption-Startup-enterprise-giant-tap-partners


UPCOMING EVENTS:

JUNE 12: Adam will be speaking in NYC on a panel at Columbia Business School called “AMA New York, Blockchain 101: What Blockchain May Mean For Marketers”. If you have any interest in attending please use our discount code (case sensitive) on tickets: SPEAKERADAM. http://www.amanewyork.org/calendar/blockchain101/

JUNE 13: Rebecca will be speaking in San Francisco on a panel at TV of Tomorrow alongside our friends Jarrod Dicker of Po.et and Will Felcon of Tegna. The panel is titled, “Blockchain and Video”. If you are in the SF area and wish to attend, please use our discount code: SPK8xa8tvotSF18. http://thetvoftomorrowshow.com/speakers

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Is A Token Economy the Answer to Ad-Tech’s Woes?

Blockchain can offer a great deal of value to the ad industry without tokenization, but it is the token that really brings that potential to the next level. Tokens represent an intent to do a deal, and they represent value within the marketplace. By staking tokens into a “smart contract” and codifying the deal, both the buyer and the seller benefit. A token economy could flip the market dynamics for the middle layer, making it more profitable to actually serve the interest of buyers and sellers, which is not always the case today. Commodifying the layers in the middle will shift the fee structure from a percentage media spend to a flat fee pricing system. For the buyer, this results in greater reach for the cost, while publishers actually lower the margin compression which currently plagues the digital advertising ecosystem. The buyer gets to understand exactly how much budget they have left to spend in any given quarter, while the seller gets paid faster.

Check out our official Medium blog here to read the full article: https://blog.madnetwork.io/is-a-token-economy-the-answer-to-ad-techs-woes-711146503d9c

 Does anyone know detailed information about proof-of-real-work algorithm?  I just want to figure out what exactly it is and why is it so unique.
egretia

Hey guys, this article is a big deal for MAD. In addition to the more than 100 million unique monthly visitors to Forbes, it will be shared with Alan Wolk’s 260K targeted followers on LinkedIn! As he says at the end:

“The more aware we all become of how our data is collected, how it’s being used—and why the way it’s currently being used isn’t good for any of the players in the ecosystem—the more likely it is that they there will be a groundswell of support for uprooting the current system. We’re still in the early stages and education will play a big role, but as the saying goes, change happens slowly … and then all at once.”

Go share this article via Twitter, Linkedin, Reddit, Facebook, and Email if you truly believe in our project. We’re revolutionizing the advertising industry and we want you to be a part of it

https://www.forbes.com/sites/alanwolk/2018/05/23/adam-helfgott-wants-advertisers-to-stop-pushing-ads-onto-people/#4368fc3825aa

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Hello to our MAD Network community! MAD Network's co-founder, Adam Helfgott, was featured alongside Po.et CEO Jarrod Dicker in another stunning article, this time by AdWeek.

Two weeks ago, Facebook sent ripples through the cryptocurrency and blockchain world by revealing its own plans to dive into the emerging sector—sort of.

On May 8, David Marcus, who headed up Facebook’s Messenger for the past four years, tweeted his plans to set up a “small group” within Facebook to “explore” how to best leverage blockchain technology.

Adam Helfgott, co-founder of MadHive, a blockchain-based ad-tech company, said that unless other companies can innovate better and faster than Facebook, it might be a zero-sum game in Facebook’s favor. "It is going to become a battle," he said. "There are a lot of kids in the blockchain space and nobody else. It seems easy, but now as soon as Facebook is there, it matures the industry faster."

Click here to read the full article, and feel free to share it on LinkedIn, Reddit, Facebook, or via email: https://www.adweek.com/digital/heres-what-facebook-might-be-exploring-when-it-comes-to-blockchain-technology/

Dear Community

Be sure to check out the following treat:

We have a  HUGE Forbes article that came out today featuring Adam. In which he discusses the current state of advertising and how MAD is developing a solution that will allow users to pull in ads and help brands reach consumers that ACTUALLY want to be reached.

https://www.forbes.com/sites/alanwolk/2018/05/23/adam-helfgott-wants-advertisers-to-stop-pushing-ads-onto-people/#10b0b73c25aa

We would love to hear your feedback on it

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MAD will officially be at Cannes Lions in June!

Our project was chosen to be presented on the Innovation Stage with Digital Visionry of GABBCON & CEO of Global Investment at Omnicom Media Group, Barry Cupples. If you'd like to set up a meeting, click here: http://bit.ly/MADCannes

We have a lot of exciting announcements coming in Cannes that we cannot wait to share with our awesome and supportive community

Read more information in our latest Twitter update here: https://twitter.com/madnetwork_/status/999299764385705985

Blockchain is poised to revolutionize advertising. MAD is at the forefront of this revolution, and our team is dedicated to building solutions to better protect consumer data while restoring the benefits of advertising. Thanks for the feature

Read more: https://www.psfk.com/2018/05/digital-advertising-incorporates-blockchain.html

MAD Network (MAD) has been added to idex.market

https://twitter.com/Aurora_dao/status/986316706007191552

https://idex.market/eth/mad

Congratulation !

Wish you very happy trading !

Great idea for naming. I like Mad man series.

Can`t find MAD Network bounty thread. Do you have one?

where is the news about this bounty? it looks like a successful project well

I’ve heard about the cool technology that is used in the startup. And how will the network be protected from freeloaders and scammers who will try to get there for sure?

I’ve invested in it; I see understandable prospects and mechanisms of work. I want to specify: what will the funds received during the project be allocated to? When do you plan to begin to make profit?

All investors who have invested at the early stages usually receive bonuses and discounts, as well as privileges.

Provide me with information on benefits of participating in the ICO and pre-ICO ... How can I learn about bonuses?

Very interesting project! I’ve been working in the Internet advertising area for more than 5 years. The described network certainly looks promising. Will there be opportunities for interaction for people like me and you? I mean, will there be labor relations?

Super question, I join him. It’s a very interesting option. Hey, managers! Don’t ignore us.

My question is an original one) I have a small advertising agency. Can I invest its part? Well, change it for tokens of the ICO. And then can I be among the first to start working on this network?

Ok. I’ve got only one question concerning MADnetData. Judging by its name, this part stores data. What is peer-to-peer structure? Does it give any advantages?

Yes, it’s performed by MADnetCore. In addition to query mappings, this part checks the available content for authenticity ranks and performs directly the interaction functions of different incoming requests.