Ok guys, this is starting to get a little bit tiresome and to be honest irritating, so I want to try to balance things up a bit...
Since Mellow Ads has been online (nearly 4 months) we have had a total of 6 occasions when our system has been down/offline.
3 of those times were due to a neccesary server reboot, which we obviously try to keep to an absolute minimum.
The other times were unexpected down time - the latest of which was last week when we were off for around 40 minutes.
We are still trying to get to the bottom of this and are working with Cloudflare on this as we believe there was some sort of DOS attack.
However this 40 minutes downtime was the longest we have so far experienced.
For a brand new service which is growing rapidly, we believe that overall this is a fairly reasonable level of service - but we do accept that any sort of downtime causes a fair bit of inconvenience for our publishers and looks bad for advertisers - and we are therefore working hard to keep it to an absolute minimum.
Having said all that I just want to emphasize that we pride ourselves on our ads loading as fast, and usually faster than most other ad networks. Please visit any of our publisher sites and see for yourselves - you should see our ads loads very quickly relative to the other networks (Adsense, Adbit, Coinad etc)
With regard to the async issue raised by ranlo above - our ad placement is done via an IFRAME tag, and the code is very simple and very similar to that used by AdBit, CoinAd and other networks. IFRAMEs load in parallel to the page, so they DO NOT impact the speed that the publishers page renders. If Mellow Ads was down or slow (for whathever reason) then the only issue would be if the publisher deliberately has some script that waits for any ad IFRAMEs to finish before allowing the page to be used.
If this is the case then it would also affect any other networks that use the same ad loading technique - and the publisher should probably look into changing this.
And now the good news!! On all our key measures the service is improving week on week, and month on month.
The *average* network pool amount has risen quite a lot over the last few weeks - over 150%.
Yes, occasionally this amount will drop - sometimes quite suddenly by a large amount. Simply, this happens when a large network campaign ends.
I would like to suggest that we don't just throw our hands in the air and hastily complain to this thread when this happens - by its very nature this amount cannot always be going up - it has to go down sometimes too. Currently its back up to 1.74 BTC which isn't its highest level but was unheard of just a couple of weeks ago when it was hovering around 0.3 btc. And we have new advertisers coming on board every day
Similarly the number of CPC and CPM are steadily increasing.
And on the other side of the equation the total number of views provided by our publishers smashed past 14 million yesterday, which is our best days figures so far.