Really dont think they are a copetitor.
Alcohol is so huuugge that they dont even look at this. With a nice smoke there needs to be a nice beer . The industry should invest in this!
Well the thing is the industries can totally co-exist, that's not because you use majijuana that you don't drink and the contrary is true too.
Moreover majijuana is already part of the medecine industry in some countries, and it's not a competitor.
Majijuana legalization is on its way, lobbies or not, I think that in a decade it will be legalized in a lot of countries. It's already tolerated in a lot of countries, that's stupid to no legalize it because it encourage black market to buy weed.