The PDATA token ecosystem consists of consumers and companies, facilitating a two-sided token economy. Companies can purchase personal data directly from consumers by compensating them with PDATA tokens.
Consumers receive PDATA tokens for providing personal data to companies. Consumers can decide which personal data they disclose and who gets access to it. Due to blockchain mechanisms consumer's anonymity and data privacy is fully protected.
Companies get quick and easy access to personal data from consumers by compensating them with PDATA tokens. Companies receive more specific data of higher quality and will be able to make the right decisions when designing new products and services as well as to better target marketing and sales activities.
The Opiria platform is a fully transparent open marketplace for the secure trading of personal data without any middleman. The PDATA token puts value in personal data and creates a currency that exactly expresses their value.
This video explains this process:
https://youtu.be/uKY0J6omPvA