Your own ICO in front of the investors - what the site, WP and social media of the project should be like?
We have studied dozens of other projects of the ICO and, during the creation of our website and writing a White Paper NEDVIGA we tried to put ourselves in the place of an investor and to provide the information that would be important. In this post we would like to tell, what moments seemed to us especially important during the work on the ICO – maybe this information will be useful!
1. The project site
We rightly considered that the project site is the first thing noticed by a potential investor. That is why on the website it is necessary to give the most complete information about the project. In addition to traditional sections, such as White Paper, team, roadmap and news, it is also possible to tell about the strategies. For example, we have written about our experience and have recorded a video for those who don't like to read much...
2. White Paper
Any potential investor proceeds in studying of this document with all possible thoroughness and attention because the White Paper should include information about what authors of a project offer him to invest in. We are sure that the White Paper in any case should not be short, but at the same time it doesn’t need to recall "War and Peace" by Tolstoy.There is no need in beautiful phrasing and high-flown arguments about the bright future when we are talking about a serious investment.
3. Team
Having put ourselves in the place of an investor, we have realized that it is very important who manages the project, who form its team! If in the section "our team" you see people with experience, if each of them has successfully implemented projects, if there is enough detailed information about them, investors will invest in this project with a great desire.
Initially, we made a mistake and didn't provide enough information about our team. We realized that it was wrong when we were asked a lot of questions about who we were. Do not allow to make the same mistake
4. Social network
A very important point that allows future investors to obtain feedback on the project in a convenient way and in short time.
5. Road map
Basically, an ordinary investor can put it to the only test: a stress-test for the adequacy. In order to carry it out, it is necessary to proceed in the evaluation of the content of this document in a most critical way, first of all, paying attention to the success of the goals within the stipulated deadlines. It’s good when all the steps are set out clearly, and each next step logically follows the previous one. We proceeded exactly from this rule.
What else:
· A very big advantage for the ICO is when its organizing team has a stable operating business, which in one form or another will act as security for the fulfilment of an obligation to investors.
· Another very important detail which you need to pay attention to: investing in projects which are not going to re-issue tokens is more promising due to lower inflation risks.
· It is also necessary not to avoid the principle of distribution of the coins during the ICO. If the Issuer produces in circulation less than 50 percent of the tokens, then appears a reasonable question, why actually to conduct the ICO. However, the scenario in which the team makes available 95 percent of the amount of cryptocurrency for a buyback also causes bad thoughts. The best option at the moment is considered to be, when 70 – 80 percent of tokens sold to investors, 15 – 20 percent keeps a team to emphasize the interest in the development of the project, and another 5-10 percent is reserved for bounty.
We hope that we have given you some helpful information. And we would be grateful if you rate our project and say whether there is not enough information, for example, in our White Paper or in any other section!
