1. Planned well
2. Continued carry out serious marketing of the project and the XPOS devices (they only did the market for the ICO which was successful and that was it)
3. Continued serious development and focus on the Pundix Project and avoid getting diverted with useless and pointless side projects like FunctionX which were a total fail.
It's not like the ICO failed. It was a success, Over $35 fuckin million raised but in the end, they just blew it all off and disappointed the investors
Try raising that amount in this current situation, even raising $4M will be a miracle.
Right now, the only thing I can think of that can save Pundi is that if they merge NPXS and FX but, I doubt even that would be enough for the project to jump-start back again. Without proper marketing, nothing can save the project. And by marketing, I mean serious marketing not opening a merch store.
If they will do that, they would have done it before when PundiX wasn't in the floor yet. They want to separate these two projects and actually I believe that making FX was one big reason why PundiX struggled.