Because it's relatively small Market Cap yet still accessible on the biggest exchange in the world
But this was more than just a pump signal, Sure that set it off, but then 10 months of bear market pressure came undone finally, and the FOMO kicked in after a bullish divergence Fundamental vs Price was in play for some time.
Red Pulse has announced countless new features and developments in months gone by with very little impact on price, due to the bear market pressure. But people are starting to realize there are projects out there like Red Pulse working as hard as ever, and sitting at the ICO price or less, with some great potential as we move towards a new bull market.
But they have not a small marketcap. A lot of projects have less cap. But may be without big exchanges like Binance... Which existing news you mean? Are they going to have own blockhain or when full platform launch? Some project growing just before maiinet in this year (Like Tomochain for example).