I am reading something in the moment
Investor Deck https://vanig.io/assets/pdfs/vanig-pitch-deck-3.1.pdf
I see that Vanig almost wants to halve the platform fees to amazon and other vendors. That's a good offer
Amazon is a class of its own in the e-commerce world and getting to shake them of their number 1 position would need a lot of strategies and moves like slashing fees, of a truth Vanig needs such move
I think is not the demand of Vanig to dispute Amazon's number one position. Vaniq can be a pioneer of connecting e-commerce and blockchain.
Amazon is already so far ahead of the competition, it will be nearly impossible to replace it. But it doesn't necessarily mean that there is no place beside Amazon. The lower platform fees can be a good reason why to prefer Vanig.