https://base.info/news/exclusive-interview-xchng-digital-advertising-on-blockchain
Topic: [ANN] XCHNG by Kochava Labs SEZC - Backed by #HASHED - page 2. (Read 3401 times)
BASE.INFO team has interviewed Charles Manning the CEO of XCHNG project. We have asked the most topical questions to get acquainted with the project and to learn the future plans of the XCHNG team.
https://base.info/news/exclusive-interview-xchng-digital-advertising-on-blockchain
https://base.info/news/exclusive-interview-xchng-digital-advertising-on-blockchain
Please tell me how to participate in XCHNG? Terms of issue of coins and terms of access to the stock exchange?
Hey Nowar, the whitelist is currently open for the token sale. Further details have not been released yet, so stay tuned! you can register here : https://www.xchng.io/
Please tell me how to participate in XCHNG? Terms of issue of coins and terms of access to the stock exchange?
This is one of the best projects in the present time. Received many good reviews from investors. People follow the project for more details. I trust the project will succeed in the future. If you are an experienced investor you can not ignore a good project.
Thank you for the kind words ngangngang, the team works very hard to achieve their goals!
This is one of the best projects in the present time. Received many good reviews from investors. People follow the project for more details. I trust the project will succeed in the future. If you are an experienced investor you can not ignore a good project.
Hi everyone! We are excited to share with you all the podcast Episode #9: Alex Shin (#Hashed)! https://blockstreethq.com/publication/episode-9-alex-shin-hashed-3a4fe1c3e567
Alex Shin is a co-founder of Hashed, a cryptocurrency fund accelerating the global enablement of decentralized projects through impact investing and community building. While he doesn’t share the technical background of his fellow co-founders, he’s made it his mission to promote blockchain adoption in Asia and beyond. In this interview, Alex and Elaine talk about what it was like transitioning from the venture startup world to the blockchain world, the fund’s recent investment in XCHNG (by Kochava), and why he thinks the first widely accepted blockchain application will thrive in South Korea.
Alex Shin is a co-founder of Hashed, a cryptocurrency fund accelerating the global enablement of decentralized projects through impact investing and community building. While he doesn’t share the technical background of his fellow co-founders, he’s made it his mission to promote blockchain adoption in Asia and beyond. In this interview, Alex and Elaine talk about what it was like transitioning from the venture startup world to the blockchain world, the fund’s recent investment in XCHNG (by Kochava), and why he thinks the first widely accepted blockchain application will thrive in South Korea.
Tokenized Business Offerings (TBOs) like XCHNG and DarcMatter are different from Initial Coin Offerings (ICOs) in that they are established, real-world businesses expanding into blockchain. Recently, notable South Korean crypto fun Hashed has invested in both companies, adding to their credibility and sustainability.
https://medium.com/@nicholaskrapels/icos-got-you-rekt-check-out-tokenized-business-offerings-5dc8922e66be
https://medium.com/@nicholaskrapels/icos-got-you-rekt-check-out-tokenized-business-offerings-5dc8922e66be
XCHNG is built as a result of listening to the macro ecosystem. The conclusions which were found was that their exists a need for a unified, decentralized platform that:
1. Is open (no participant should have to license XCHNG from Kochava)
2. Incorporates key marketplace protocols for buying, selling, and settling contracts related to media (including site-directed buys or open auctions)
3. Incorporates a unified ledger architecture that supports record-level persistence of events (impressions, clicks, etc.) and is capable of consensus at a Transaction Per Second (TPS) rate in the millions — a prerequisite for digital advertising
4. Is void of any extra transaction fees outside of operating costs for the blockchain network as an incentive for decentralized nodes on the network
5. Incorporates key actors as first-class participants on the platform as roles to enable digital advertising at scale (measurement, ratings, payment, data enrichment).
1. Is open (no participant should have to license XCHNG from Kochava)
2. Incorporates key marketplace protocols for buying, selling, and settling contracts related to media (including site-directed buys or open auctions)
3. Incorporates a unified ledger architecture that supports record-level persistence of events (impressions, clicks, etc.) and is capable of consensus at a Transaction Per Second (TPS) rate in the millions — a prerequisite for digital advertising
4. Is void of any extra transaction fees outside of operating costs for the blockchain network as an incentive for decentralized nodes on the network
5. Incorporates key actors as first-class participants on the platform as roles to enable digital advertising at scale (measurement, ratings, payment, data enrichment).
There's a lot of hype surrounding blockchain, but a select few like XCHNG have valuable features and investor support, making them sustainable platforms for the long term.
To read more about this interesting piece please visit here: https://adexchanger.com/online-advertising/whats-the-latest-for-blockchain-in-ad-tech/
To read more about this interesting piece please visit here: https://adexchanger.com/online-advertising/whats-the-latest-for-blockchain-in-ad-tech/
Thank you all for your support! Appreciate it 
The case of the project is going well. the team every day opens positive news for us about project development. I am glad that there are such projects. they develop this industry.
Did you know that South Korean blockchain investments fund #Hashed is backing XCHNG?
As one of South Korea’s first crypto assets funds, Hashed focuses its investments on high-performance blockchain protocols that transform industries. Hashed’s participation in XCHNG helps further establish the project’s footprint in the South Korean market and validates our approach by a well respected bellwether fund in the space.
Here is the link so you can find out more about it!
https://medium.com/@charlesmanning/hashed-leads-private-pre-sale-in-xchng-ee13bcb4665a
As one of South Korea’s first crypto assets funds, Hashed focuses its investments on high-performance blockchain protocols that transform industries. Hashed’s participation in XCHNG helps further establish the project’s footprint in the South Korean market and validates our approach by a well respected bellwether fund in the space.
Here is the link so you can find out more about it!
https://medium.com/@charlesmanning/hashed-leads-private-pre-sale-in-xchng-ee13bcb4665a
What differentiate XCHNG from similar projects?
The features that set XCHNG apart from the lot include the following;
Daily rolling chains
Incentive framework to motivate inventory addressability
Crypto-based activation; protecting identity while publishing addressable identities openly
A federated and open framework for market makers
The features that set XCHNG apart from the lot include the following;
Daily rolling chains
Incentive framework to motivate inventory addressability
Crypto-based activation; protecting identity while publishing addressable identities openly
A federated and open framework for market makers
Good luck with your ICO guys!
Hello Azazello82! Thank you for the support!
If you want to keep up with the news and everything XCHNG please be sure to follow the Medium Blog!
Here is the link!
https://medium.com/@charlesmanning
Good luck with your ICO guys!
The core value proposition of XCHNG is to reduce Intermediaries, increase efficiency and transparency. XCHNG dramatically reduces the need for third party intermediation in digital advertising and unifies all transactions related to digital ads on a common ledger. Whether advertisers, publishers, or other industry players, all parties stand to benefit from a more transparent, efficient marketplace using a common ledger with permissioned access. Advertisers in particular, frustrated with today’s cumbersome and wasteful system, are demanding that the industry move in this direction. XCHNG secures and standardizes the process of buying and selling digital advertising through decentralization, removing reliance upon central intermediaries. The system is protocol based and is by definition is designed to be trustworthy as it enables party-to-counterparty interaction. It facilitates the workflow of buying and selling ads through a smart contract IO, enables the related targeting and activation of audiences, and bolsters ad-spend efficiency and security. It will usher in a next-generation advertising system of record for all participants, and it will create an opportunity to tokenize the framework to treat digital ads as a true asset class.
this project looks interesting, it seems interesting to wait for the latest information and developments from this project. I believe that this project will be successful and liked by people. good luck for XCHNG.
Hello Princehandsome, thanks a lot for your support, it's very much appreciated.
this project looks interesting, it seems interesting to wait for the latest information and developments from this project. I believe that this project will be successful and liked by people. good luck for XCHNG.
What is XCHNG?
XCHNG is an open and unified blockchain-based framework for the digital advertising ecosystem. Designed and deployed by Kochava Labs SEZC (or simply, “Kochava”), a research and development subsidiary of Kochava Inc., the XCHNG framework is centered around a common Ricardian Smart Contract with an open blockchain implementation to persist transactional history and provide supporting utilities required for maximizing efficiency through the lifecycle of the IO. XCHNG establishes a common set of rails available to the entire advertising community to buy, sell, measure, rate, and pay for digital media.
XCHNG is an open and unified blockchain-based framework for the digital advertising ecosystem. Designed and deployed by Kochava Labs SEZC (or simply, “Kochava”), a research and development subsidiary of Kochava Inc., the XCHNG framework is centered around a common Ricardian Smart Contract with an open blockchain implementation to persist transactional history and provide supporting utilities required for maximizing efficiency through the lifecycle of the IO. XCHNG establishes a common set of rails available to the entire advertising community to buy, sell, measure, rate, and pay for digital media.
The goal for XCHNG is for advertisers to think about three main places to buy media:
1) Google
2) Facebook
3) XCHNG (which is comprised of the independent industry marketplace)
Read more about this in our owner's manual here:https://medium.com/@charlesmanning/an-owners-manual-to-xchng-token-holders-4ec3d76c9975
1) Google
2) Facebook
3) XCHNG (which is comprised of the independent industry marketplace)
Read more about this in our owner's manual here:https://medium.com/@charlesmanning/an-owners-manual-to-xchng-token-holders-4ec3d76c9975
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