Hey, thanks for your feedback here and on telegram!
As we said on telegram, Blocklord is a dApp that uses Bubbled's geo-mapping tool and is not controlled by the BBL utility token, therefore it is entirely separate as it is not governed by BBL but ETH.
It's a desktop based game (
https://www.blocklord.co/faqs) in which as you build your neighborhood by referring to your network, you increase the value of your block. For example, you purchase a block for 1 ETH - if the neighboring blocks surrounding your block are purchased you then receive a % of that sell. Your block can always be bought out by someone else (if they spend more ETH than you) which you will receive 100% of the profit for (as its your block).
The idea was loosely based off the successful million dollar homepage from Alex Tew (
http://www.milliondollarhomepage.com), who sold 1 million pixels for 1 dollar each.
This is the Blocklord dApp. (
https://www.blocklord.co)
For the
presale period of Bubbled we are airdropping BBL tokens for every block purchased on Blocklord. This
includes a 20% bonus which is
only available for players of Blocklord (
https://www.bubbled.io/presale/). After our presale you will be able to still play Blocklord however if you want BBL you will have to purchase in the crowdsale - as a separate product.
Hope this helps - basically, this is two products for the price of one.
If you aren't interested in obtaining BBL this way, you can participate in our bounty campaign the details of which can be found here:
https://www.bubbled.io/bounty/Please remember: BBL tokens reserved by playing Blocklord is from the presale supply and will be distributed at the end of the TGE whereas BBL tokens obtained by participating in bounties will be distributed 3 months post the TGE 
