Research Report: A Roadmap for the Blockchain Exploration of the Tera-scale Automotive Aftermarket
Original link:
https://www.jinse.com/bitcoin/206335.htmlResearcher / Tao Jin
Extract: Car aftermarket has entered trillion-scale volume.
The blockchain can mainly help solve the problem of asymmetric information in the automotive aftermarket and the difficulty of the standard service system.
The development of car networking is the basis for the transformation of blockchain to the automotive aftermarket.
The combination of blockchain and car networking is currently the mainstream application direction in the car market, which changes the way in which data benefits are distributed.
Car aftermarket has entered trillion-scale volumeIn January 2018, a number of cities in China lifted the implementation of the restriction policy on second-hand vehicles. The monthly transaction volume reached 1.184 million, an increase of 34.07% compared to the same period of last year. At present, the legitimate policies of the used car industry have continued to favor the recent catalysis, and the Ministry of Commerce stated that it will continue to promote the comprehensive elimination of the restriction policy on used cars. With the full implementation of the lifting of the relocation restriction policy, it is expected that the used car market in China will go hand in hand with the new car market and release a huge market potential.
Changes in Used Car Trading Volume and Growth during 2009–2017
Source: China Automobile Dealers Association
According to public information, the automotive aftermarket is the most stable source of profits in the entire automotive industry chain, accounting for about 60% of the total profits of the automotive market, while in the relatively mature market in the United States, this proportion has reached about 80%.
In the era of China’s automobile entering inventory, the scale of the “trillion” of the after-market has taken shape. China’s car ownership has leapt to second place in the world, second only to the United States. According to data from the Traffic Management Department of the Ministry of Public Security, as of January 15, 2018, the nation’s car ownership amounted to 217 million, of which small and micro were registered in the name of the individual. The number of passenger cars is 170 million, and the current average age of our country is 4 years. According to China’s automobile circulation data, the scale of China’s auto aftermarket has already broken trillions of yuan in 2017.
Source: China Automobile Dealers Association
The automotive aftermarket is broadly defined as all products and services derived from the use of automobiles after they have been sold. It can be broadly divided into seven major industries: maintenance, repairs and accessories, used car sales and leasing, auto finance, and automobile insurance.
Ecological map of China’s automobile aftermarket e-commerce industry
Source: YiGuan
Under the impetus of the technology of the Internet and car networking, the auto aftermarket will also make a positive contribution to the industry. Based on the Internet+, a group of automotive aftermarket + blockchain projects will emerge recently. It is intended to continue to optimize and reshape the service system.
In March 2018, at the “2018 blockchain application remodeling automotive market after the summit”, the Ministry of Industry and the China Association of Electronic Commerce Automotive Industry Branch announced the “China Electronic Commerce Association Automobile Industry Branch Blockchain Industry Innovation Center (referred to as “The Blockchain Industry Innovation Center” was formally established.
The blockchain can mainly help solve the difficulties of industry asymmetry and service system without standards.Although the development of the Internet and mobile Internet has improved some of the service deficiencies in the automotive aftermarket, it still has difficulties in various subdivided areas. The service providers and consumers have been struggling under the asymmetry of information, service pricing and quality without system standards. The complexity and professionalism of automotive aftermarket services have made it difficult for car owners to accurately assess the quality of service, which has resulted in the widespread use of bad coins to drive out good coins. The current blockchain technology may add another fire to its industry.
In terms of overall car networking, behind the prosperity of the car networking market, there are hidden dangers — data security and sustainability. Application of blockchain technology can better solve data security problems and make vehicles The establishment of low-cost direct communication bridges with other nodes in the car network, together with the token economy system, makes data security, efficiency, and transactions become interlocking and smooth.
In terms of vehicle maintenance and accessories, block chain technology can theoretically accurately record the supply chain information of each part and provide safe and reliable auto parts products for auto manufacturers, auto service providers, 4S stores and consumers. Counterfeit parts increase brand loyalty at the consumer end, combined with IoT technology, can reduce recall costs when repairing, and automakers do not have to recall entire vehicles.
In the case of used cars, second-hand car transactions require an accurate assessment of the vehicle, and the remaining value of the vehicle is judged by grasping the terms and conditions of use of the car and the condition of the car’s wear. Blockchain technology enables all vehicle nodes to publicly record the vehicle’s life operation data, as well as buyers and sellers, brokers’ information, to some extent to curb fraud and achieve fair trade.
In terms of insurance, the standard process of digitalization after car networking can be handled through smart contracts, such as buying insurance and claims processes, and parts identification that can be identified online. However, in the actual scenario of the claims process, many are required to be artificial. The identification, therefore, the role of the blockchain is more on the update and transparency of the operating system, through the accumulation of data and then better derivative services, there is still the problem of mutual distrust between insurance service providers and car owners.
In general, the main role of blockchain technology in the automotive aftermarket is to obtain more transparent data, make industry information more symmetrical, reduce unnecessary middle parties, and improve service efficiency. The key point here is grafting on the Internet of Vehicles to expand more service space and better service quality.
The development of car networking is the basis for the transformation of blockchain to the automotive aftermarketOn June 15, 2018, the Ministry of Industry and Information Technology and the National Standards Commission jointly issued the “Guideline for the Construction of the National Vehicle Interconnection Industry Standard System (General Requirements)”, which was issued in December last year as a guide to the development of the National Vehicle Interconnection Industry Standard System (Intelligent Network Alliance Automotive). Another important policy guide after ). It is pointed out that by 2020, we will basically build a national automobile networking industry standard system, promote the acceleration of the development of new technologies and new services such as autopilot, and foster new economic development momentum.
Car networking industry standard system construction structure chart
The arrival of 5G can promote the unification of car networking standards. As a communication application with high requirements on the stability, timeliness, and high bandwidth of communication, Vehicular Communications has always been subject to various factors such as the inconsistency of communications standards and the physical limitations of communications standards established for human-to-human communications. develop slowly. In the formulation of the 5G standard, car networking is regarded as one of the important usage scenarios. The 5G network can meet the specific high requirements of network performance through key technologies such as network segmentation and other innovative technologies. By the way, China Mobile has announced its 5G terminal route and will launch a universal module at the end of this year.
The Beidou system will also help the popularization of cart-based networking applications. Car networking requires high precision for navigation and positioning. The Beidou system is China’s autonomously controllable satellite navigation system. With the technology of ground reinforcement and other technologies, the Beidou system will have more potential for application in vehicle navigation and positioning.
The blockchain and car networking technologies are both in the rising exploratory period, both in terms of technology or standardization and commercialization, and the integration of the two will accelerate the development of the entire automotive industry. Currently, in the area of automotive aftermarket, companies are exploring Focus on this.
The combination of blockchain and car networking is the current mainstream application direction, which changes the way of distributing data benefits.Giants begin to exploreOn May 1, 2018, the world’s four largest automakers (BMW, Ford, General Motors, and Renault) have teamed up with technology vendors (Accenture, IBM, etc.) and start-up companies to establish the largest blockchain in the industry. The Alliance “MOBI”, MOBI’s goal is to create common standards and APIs to enable payment and data sharing between cars. These services are designed to promote the new digital mobile ecosystem — from shared cars to driverless cars.
Currently, IBM has provided a solution for vehicles that support blockchain-related software, which contains immutable information from code development from requirements to development and testing to post-production, allowing automakers to track every line of code in the car. The source provides transparency and trust for all parties. Car dealers and service providers can use this information to find out more easily the source of the problem.
U.S. mobile operator Sprint partnered with blockchain startup NXM to launch a blockchain IoT automotive platform. The platform incorporates high-speed passenger Wi-Fi with advanced vehicle health monitoring and security features, including a blockchain-driven IoT security system to prevent hacking. It will provide customers with services such as in-vehicle 5G Wi-Fi, vehicle maintenance monitoring, dispatching, and collision detection. The main highlights are securing the safety of vehicle users and reducing the cost of communication with external services.
Small and medium-sized enterprises with a certain amount of original accumulation have also entered the blockchain + car networkTwo weeks after MOBI was established, Carblock joined. CarBlock was founded in Silicon Valley in August last year. It is a car-networking system project based on blockchain technology that protects data privacy. It combines intelligent hardware to collect data to solve the biggest pain point of the development of the car networking industry. The data has no privacy and low utilization. Its advantage is that its founder has already made a company nonda in the field of automotive hardware, and the new project can naturally acquire accumulated customer resources.
CarBlock is an online data marketplace where you can buy and sell data and buy and sell services. Through blockchain technology, vehicle-related data is owned by vehicle owners. Car manufacturers, insurance organizations and other service providers want data and can purchase from owners, and then use data legally and efficiently to create more innovative and personalized products and services. Provided to the owner.
In early May, National Grid Group, the big data operator of the Internet, announced that it had entered the blockchain. The OBD (Onboard Diagnostic System) box launched by its National Chebo Platform is an OBD product that mainly uses car big data combined with blockchain application properties to promote green travel and low-carbon travel. The data of driving distance, driving time, fuel consumption, and three-level driving behavior of platform owners are analyzed into data package products, and platform owners use outsourcing sales to enable each owner to receive rewards for driving income.
Another car networking big data operator “driving plans” has also entered the application of car networking + blockchain, and the temporary model is similar.
The founder of the AlphaCar is the CIO of the former GAC Fiat Chrysler. AlphaCar hopes to build a weakly-centralised community that serves global owners, builds AlphaCar community to create a post-market ecology, and enables owners to enjoy auto insurance (self-employed). One-stop continuous optimization of post-market services such as private car sharing, used car sales, car loans, and vehicle maintenance.
Taking AlphaCar community as the practical application scenario, combining OBD with blockchain technology, using token economy + mining concepts to optimize the industry service system and the channel for passengers, to provide owners with optimized full-automotive aftermarket services.
In addition, both the HJIG chain platform and the vehicle chain are trying to become an integrated service platform, combining multiple parties in automobile manufacturers, auto parts manufacturers, distributors, maintenance services, maintenance services, insurance companies, banks, and other industrial chains. Chain consensus mechanism, smart contracts, multi-signature wallet technology, etc., to solve the problems of current information asymmetry and credit risk in the automotive market.
Creation enterprise explores small and beautiful vertical applicationsSIGMA intends to build an intelligent transportation platform based on blockchain technology, combined with electronic license plates. The electronic license plate with custom chips is used as the unique account number and logo of the car to access the blockchain system; electronic license plates and long-distance scanning technologies that the user can pass through are combined with the terminal app to realize various daily payment and inquiries for vehicles. At the same time, the traffic control department of public security inquiries and manages the corresponding information of all vehicles by accessing the blockchain.
SIGMA Intelligent Transportation Platform Application Diagram
Currently, there is no large-scale and industrialization in the post-market with a tera-scale mass volume, and there is no leading company with a relatively high market share in the industry. Blockchain technology will bring more benefits to the industry’s head enterprises and promote the construction of a standards system. For start-ups, they can have advantages by addressing the specific vertical pain points and optimizing services.
However, the Internetization of the auto market has only started for more than five or six years, and the online business is still in the development stage. In the automotive aftermarket, the online behavior of cars (ie, car networking) collects massive amounts of data, and accurate analysis is the key. Blockchains must be based on a more complete digitization of their businesses to bring about fuller benefits. .
