It wasn't to pump it, it was to stabilise it. If I wanted to pump it I could easily have stuck dozens of BTC on the markets and kept raising the price. As it was I ended up getting some more at higher prices than that because very few people would even sell into that wall.
I took it away for two reasons, firstly, the Mintpal incident with VRC caused me a lot of problems in my trading plans and I wanted the funds for some other trades I wished to make and, secondly, those who want to buy BITS now are tending to find that there is not a lot of volume below 1k satoshis and those who hold are less likely to want to sell for less than 1k satoshis. The trading volume on BITS is low primarily because people don't want to sell what they have.
There are *far* fewer coins available to buy than people realise.
The new services is meant to bring non-crypto people into crypto through BITS, which would mean that as the buying volume increases the price will naturally increase due to the relative scarcity of the coin and that's all I'll say at this point.