While developing countries tried to use different business models to monetize payment opportunities, only a few have reached any scale or
profit. The focus was on attracting customers, and the monetization model was not sufficiently developed.
The following ten points are to help to develop a successful and cost-effective digital payment system:
1) Addressing the real needs of customers;
2) Building a database with convenient, intuitive, easy-to-use and safe products that allow you to quickly make transactions and at the same time provide adequate protection of clients' money;
3) Optimizing the network effect when creating a ubiquitous network;
4) Partnership: Payment system providers need to actively cooperate to reduce the cost and attract customers, offering a wide range of solutions and access to a large distributors network;
5) Reduction of entrance barriers for clients: it is necessary to find the correct pricing model, where the transaction fee is levied from the seller or leaves the digital ecosystem;
6) Working with customer data to create additional revenue: analyze of large amounts of transaction data to create the most suitable product for a particular consumer at the right time, thereby stimulating a higher level of consumption;
7) Provision of additional financial services and other products based on consumption;
8 ) Ecosystem development to meet customer needs: PSPs can develop both modular and ecosystem products that provide a comprehensive payment solution for customers in these ecosystems;
9) Use next-generation technologies to create low-cost and scalable solutions;
10) Scale: achieving scale is critical to ensuring the viability of the business model of payment transactions.
Public investment in the construction of merchant networks, the creation of a common payment infrastructure and development the proper rules for handling complaints, the formation of a long-term plan to create a sustainable market for digital payments.
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