Currently, assuming the ICO reaches it's minimal goals, the BRO operation is being priced at (around) 18 million dollars, roughly the value of Peercoin.
I believe it is optimistic enough.
I hope you understand how ridiculous this is. A project that hasn't even launched yet with such a valuation. Guaranteed loss for investors
If you don't think so, than please show me an ICO which raised such an amount and still made a profit for investors? You can't find one? Guess why... And you guys think this one will be different... funny
You're confused.
BRO Devs are trying to raise a "modest $250K dollars (700btc) to finish the software", not $18 million dollars.
Once the 700 btc criteria is met, the "coin sale" will end:
https://bitcointalksearch.org/topic/m.9350086