The coin is suited for both personal and business use - which would grow heavily after blockchain legislation.
Devs are promoting it in Germany/EU/Asia.
Technically:
Latest features of Bitcoin core 0.14.0.5 & SegWit allowing for lightning-network and overall high speed
Custom built features, such as Xevan algo, allowing to keep ASIC miners outside the game.
Partial "centralisation" via masternode network for high-speed services.
Economically:
No blockhalving, lucky blocks or other gambling features.
Plans that depend on situation and scale to decades. Such as "darksend" removal, just before anonymity coins became risky to invest.
Masternodes that increase demand to invest when price decreases, low volatility & stable grow is the key.
Community and devs that are long ago in crypto.
You will need to buy 25000 BSD on one of the exchanges