You really have no idea!
If it was a good investment why wouldnt he invest a small portion of his free money to hold 10 or at least 5% of his own coin. This "it must be distributed" stuff is crap when it comes to making money. He could very cheaply own a decent holding of his own coin at current prices with free money. But he chooses not to.
You first started off this line of inquiry as a polite request, and now it seems to have turned into pretty much a demand. I don't fully agree with Pavel's decision, but I respect it. Pavel and others' arguments against what you suggest are well-reasoned. And if he chooses to invest in his coin (I think he should as a vote of confidence in its future) it should be a voluntary decision - not one made under pressure, under duress and by playing favorites.
The BTC are no longer yours, their Pavel's and he's already provided a rough summary of how he plans to put them to use and has delivered on key promises.
You want to have your cake and eat it too. Let's say the coin was rallying instead of plunging - would you and others currently asking for Pavel to invest up to 10% in Craig now have been willing to donate 10% of your coin balance to Pavel as a reward if circumstances were the opposite? Let's say it quintupled or did a 10x'er. Would you have given Pavel any piece of that? Of course not. He got his BTC as payment. That would've been your reasoning.
You want the potential reward without the potential risk. When you bought into the ICO you accepted both and if the coin were rallying you would've been happy with that arrangement and would not be as generous to Pavel under that circumstance as you're asking him to be now in this situation.
It wouldn't matter if the price was going up, down or sideways. I think the person running the show should have some investment in it, otherwise what is his incentive to carry on. He has got his btc, he wont make any more money by continuing to work on craigscoin.
And this is not a premine, all coins were sold at ico. So what was the plan? Was he not going to own any coins at all.
And if he doesn't see it as a good investment to buy craigscoin at 1/5th of what we paid him for them, then maybe it is not a good investment. Only he would know.