Great!
I expect that with right approach Possibility to earn money with "Dash Funding System" can attract more attention and newcomers, than PoW coins have attracted with mining.
Hope we will see DASH PROMO PULLs soon - global teams who will promote Dash all around the world.
Promoting Dash now for"normal consumers"is a complete waste of time and money,it's not the right time yet to go out and think that normal consumers will buy it,there is no place to buy something with Dash,there is just no market yet,merchant adoption is the first step that should be done,then you have a market where people can buy stuff with Dash.
In general it's very hard and stupid to throw any money in marketing right know for the people outside the Crypto market and expect that the normal people will buy any cryptocoin.
I think it's better to spend the funds to actively contact/vistit big company's like overstock,Tiger Direct,Bitcoin ATM makers to explain what Dash is and how easily they can accept/implement it because it's based on Bitcoin.Also they can setup masternode's with the coins they get from the people that buy stuff,they can earn intrest on what they earn with sale's,now they have to convert the Bitcoins to $,for Dash it means price rise and a bigger budget for development,it's 1 very big plus Dash has!Also mobile wallets needs to be inplace before you go out and spread the worth"buy Dash now".The technical side of Dash keeps on improving and in my eye's almost no other Cryptocoin can compete on that level and i thank Evan and his team for that,you are incredible!
Get company's accept Dash as payment first and give them the right tools to do so,also the consumer needs tools(mobile app)before you do any serious marketing for the everyday user of money.
Dash Budgeting System is not only (and on first stage not the main part) about "advertising". Hope MN OPs are wise enough to vote for most effective spendings (according to general strategy that Evan has announced).
And it is also a good way to attract new people into Dash. Not declaring "Everybody - buy some DASH!" but "Everybody who can develop and promote - get some DASH!"
Same as PoW coins attract it's first users with possibility to mine some "free coins".