Its what you make of the product/service that counts.
Sure. A much better idea, instead of changing the name, is working on DRK's public image: instead of "glorifying" darkmarkets and drugdealers we (the Foundation and the Community) should make periodical campaigns (humanitarian, bla, bla bla...). Image matters a lot more than the name.
I liked a suggestion some pages ago of making aliases, like, funding the young Malala with some MalalaFundWallet (powered by Darkcoin).
Campaigns and propaganda are very healthy for the image...
In the end the benefits Darkcoin bring are real, anyway...
(note that even if we should not "glorify" the DarkMarkets, we must respect them: we just will not make much ado or big show-offs about them...)
Totally agree with this.