The partnership starts with a test of SolidOpinion’s pay-per-article technology on five of its publications.
The platform from SolidOpinion also enables advertisers to hand-select the articles they want their advertisements to serve near.
The service will focus on breaking news. The text-based ad, called a Promoted Headline, serves up directly above the breaking news headline.
The partnership opened a new premium ad spot on these five Hearst publications: Chron.com, SFGate.com, MySA.com, CTPost.com, and SeattlePI.com
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