This is an interesting tread! I read it and would like to hear a comment from the developer of this project.
Equi team (check official website to see who in particular if you are interested) is working together since September 2017 to launch this project.
Here are the tangible results of this work:
1) whitepaper in English, Russian, Spanish, Japanese, Korean, Mandarin, Polish (former is already published on the site, and latter will be published later this week).
2) beta version of the platform which is responsible to hold Ether and ERC20 compatible tokens (such as EQUIToken). Part of the platform will be launched on March 1st, as a part of ICO process, which is quite different from normal ICO flow (please see my post above).
3) officially we launched exactly one week ago, and were already featured in multiple places, such as Forbes, CNN, Sun and a few others.
4) Blockchain is needed for this project to track the involvement by potential investors into particular projects, calculate returns, apply rules nobody could change. For investor its useful to see that Project X has already N% shares distributed, transparency is beneficial for both parties.
5) Roadmap of the project is published in the WP and also on official website. Exact scope of work is not possible to define, as it will be dependent on the exact amounts raised. Still, next 9 months plan is described and posted already.
Will be glad to help if there is a need to clarify more aspects of this project.