here is aura's primary competitor on the ethereum blockchain there is also bancor and a few others but fuel is launching about the same time as aura but has to compete with other ethereum blockchains
they set their price at over $49,000
https://medium.com/@etherparty/etherparty-announces-rocket-price-and-pricing-strategy-24d4ce128292they did this because they are competing with other ethereum tokens which currently cost about 5 ethereum which is $2,500 or more and then they are offering the ico crowdfunding platform and everything and probably a few different kinds of smart contracts so they set it at nearly $50,000 because companies that do all that stuff for you with no platform for you to do it on yourself charge about that much if not more
aura has 1 main competitor
aura is a standalone blockchain separate from ethereum with a very small community of current users there is a similar coin that is kind of a standalone blockchain but it is a fork of etheruem meaning that it branched off of ethereum at a certain block so everyone that had ethereum at that block also had some expanse exp because it forked from the ethereum blockchain this gave them the small advantage over aura of being able to go to ethereum users and say "if you create an expanse wallet you will already have some in there if you had an ethereum wallet" just like bitcoin cash and bitcoin gold, etc
https://bitcointalksearch.org/topic/ann-expanse-exp-1st-stable-fork-of-ethereum-new-algo-pirlguard-1173722they are creating something called tokenlab
https://bitcointalksearch.org/topic/ann-tokenlab-token-ico-as-a-self-service-expanse-2153185and while everyone seems to be focused on what exchange aura and expanse and the tokenlab token are on I do not think that those things are as important as the fact that we will be creating networks of coins soon and daos
daos are decentralized autonomous organizations so that your tokens operate like a stock and you are a shareholder in an organization that is based on a smart contract that you get to do things with and you can also have your own token that you trade with other dao users and aura users and token creators there are going to be people using aura that have no idea what a dao is this is going to get huge