Has there been any attempts to get this onto a college canpus. That's how it seems like these go viral.
i think that the best way is with t-shirts, the gem logo and a slogan like "messaging that pays"
The airdrop is going to be the best time to start inviting a lot of people but also is suspect many newbie users first question will simply be 'What can I buy with them?"
To take Getgems to the next stage there needs to be either an absolute idiot proof way to convert Gems to BTC or fiat (ideally BTC) so users can see the value by buying something or having the 'potential' to buy something. Or/and have somewhere you can actually buy something with Gems even if its limited at first like say an annual subscription for Spotify or Amazon credits etc.
My personal belief is either you can make a nice simple conversion to Bitcoin inside the wallet or Getgems produces a Getgems branded 'conversion site' or webpage thats maybe connected to the existing Getgems site. There you can better set out a simple process for converting to Bitcoin and an explanation of where you can use your Bitcoin etc. Putting it in app unless its done brilliantly could clutter the app or just confuse people. A link to a conversion page 'might' be the more elegant option. Would love to hear what the thoughts of the team are on conversion and usage of gems generally. I wonder if the team is more thinking to use the tokens in app for app related functions mainly like whatever service it hopes to add later. Its early days but a vision for the long term would be nice to hear.
Just off the top of my head I wonder if a tie up with an online music providers would be awesome so you could use tokens inside of the app to pay for a music streaming/downloading site. We would be knocking two birds with one stone, monetisation of music and messaging! Any streaming service could gain in revenue and they can worry about converting to fiat etc, its a win win situation for both plus a hot area at the moment on the internet.