What I think could be a strong asset, is that you get a notification when you receive gems, which could be related to:
- From the airdrop for your activity
- Because someone you invited joined the App
- Someone sent you Gems/Bitcoin
This notification could be just a buzz like if someone was sending you a message, but as soon as you open your wallet it starts 'raining' Gems/Bitcoin from the sky while on the side you see the number of Gems/Bitcoin you received. If you are in the App, this could just happen in the App temporary for a few seconds, afterwards everyting returns to its normal situation.
This is a bit like in Games, when you achieve a certain level or pass a tresshold and you get rewarded with tokens. People will recognize this and like this and I think it will also appeal to girls. In addition, seeing that it is raining Gems that are worth REAL money can be quite addicting.
We definitely agree, sending and receiving money is the "magic moment" in the app - in the last Android update we added “Cha-Ching” money transfer notification and we are working to make a fun visual effect.