Why would i want to SPend my Huge Blue CRystal profits on Getting Gemz?
Sell it to ME.
My point of view: GG has managed to reach the average person outside the crypto circle and is actually simple enough for them to use, other cryptos besides bitcoin struggle with this and pretty much only exist in this forum and their own subreddit, GG actually exists outside this space which helps tremendously to expand the userbase. It also offers incentive for users to use it by offering reward value models.
It's in open beta still and already 15k active users which is even more than some 'top' coins, Coinbase partnership with Julia which got the attention of Telegrams ceo, innovative features with an actual usecase that didn't exist before in the financial industry like in app tipping and group payments, multiple times on r/bitcoin frontpage, lots of beta testers, talented dev involvement within the community and especially outside the crypto space, choosen as most visionary social media solution by Citibank, they gave recently a presentation sponsored by Citi in front of big players, great dev activity. In the previous page there are some links you can check out. It's still maturing though, but things are evolving nicely.