I believe they will extend such with time, the project is an intensive one, with a lot of strict regulations to be maintained in order to be termed "successful" but once the initial project hits the limelight, you will get to see a lot of activities come into play, like huge partnership deals
I think they have some huge partnership already they ain't hyping, and like you rightfully said when the project begins execution it will greatly attract other huge partnership and investment too however they would have to prove themselves to be able to pull through some bit of their plans before such faith on them is bestowed