This is because this ICO is not based on dividend or staking or masternode that people can get more money back with the money they invested in. This project is about utility tokens which we pay to use the service and less people are interested in this kind of ICO. Hope that the team can come out with some ideas. For example, some threshold for using certain services, or profit sharing with token holders/stakers.
There is lots of successful icos all about utility tokens and also making millions of dollars. Dividends tokens are better of course but i can write too many utility tokens already made a hard cap.