I think the advertising will be. The project has a good team. I hope they will not save on marketing and will do everything properly.
And potential investors of the project will help it by advertising on social networks and signature campaigns.
Developers need to create and run the exchange, and there will be enough users. It will be interesting for everyone to try their hand at trading options on crypto-currencies.
Developers first need to collect investment. The more money is collected the better. This will hire good programmers and create a quality exchange. Without this, you will not be able to trade options.