I think the advertising will be. The project has a good team. I hope they will not save on marketing and will do everything properly.
And potential investors of the project will help it by advertising on social networks and signature campaigns.
Developers need to create and run the exchange, and there will be enough users. It will be interesting for everyone to try their hand at trading options on crypto-currencies.
Developers first need to collect investment. The more money is collected the better. This will hire good programmers and create a quality exchange. Without this, you will not be able to trade options.
How do you think how much money will the developers need to create an exchange? I'm interested in knowing your opinion.
The white paper says that developers will need at least 500 thousand dollars. A very decent amount of money. I do not understand why there are so many.
Programmers associated with blockchain projects are expensive. Therefore, the salary will take several hundred thousand dollars. The second important item of expenditure is marketing, which also requires a lot of money.
Personally, it seems to me that marketing is the second most expensive thing during ICO. So thanks to advertising in social networks and other resources most of potential investors can be taken to develop the project.