I understand that it goes far beyond the desires to buy and tendencies of our day-to-day, many Companies use Personal data, in fact, as a telephone provided to third parties, information of Retirement and Salaried employees to offer Cards, loans and similar. In Brazil, for example, Companies illegally sell packages of databases among themselves. This profit could be ours
Well it's going to be all about pricing. This data of us will still be sold by the companies that gather them (eg facebook, etc..) so if we can sell this data via Datum for a cheaper price but we get the morey instead of the big players we will win a little bit.
Why is the data gathered by Google, Facebook, et al. worth money? Could that data not have been falsified? But still buyers trust them. I think trust is what Datum needs too for the data in the database to have a value.
Google and Facebook can be trusted because the data is gathered on their platform. How is the data gathered on Datum? Is it as trustworthy?
the data is trusted I think because Facebook did a lot in their power to force people use their real identity. In the last 10 years it has become 'normal' to give away personal information, encouraged by these companies. It is an interesting question how Datum will handle the same issues.
Facebook is the new evil company that people dont realize yet. 20 years ago everyone thought MacDonalds was great. Now we know its unhealthy for you and they are bad for envoirment etc. Facebook now everyone thinks is great. In 20 years we realize that all the data they collected and secretly sold, or the behavior analyses they did on your personality to market you as best they can are EVIL.
I'll be a devil's advocate here and state that a number you get assigned at birth is 'evil', as you do not own it. Yet, that number is what gives job to countless employees in public and private services, and also protects you - as you cannot be copied (in theory).
Datum collects data which you allow us to collect. Thus, we're not a BS Facebook quiz which posts on your wall and also collects your email, public profile (all your posts on timeline), all your friend's list, all of their data... and the list goes on. These data siloses are the real "bad guys" of the world, not Facebook as a platform enabler.
The key idea behind Datum, and we spoke about it numerous times is that... Facebook and Google aren't evil for getting your data - you after all, don't pay for their service. The main premise of Datum is that we believe (as born Europeans - Gebhard, Roger and VC are Swiss, I'm Croatian by birth) - is that every human has value, but so far there hasn't been a platform where you could easily monetize your data. eBay created the concept of "Consumer to Consumer" becomes "Consumer is a Business that sales to other Consumers and Businesses"). Did bad things happened on eBay - of course. I admit I got scammed for selling an HTC One phone to a scammer in 2009, I think (cannot remember, but eBay will remember).
I don't know is JonnyTracker the new "JonnyeBay", is Niklasmato new "Facebook" or new "David Beckham" (if you're a runner that wants to share data). All we can do is launch a platform that enables you all to trade or not to trade. That is solely your decision. And that might be the biggest power of them all. The power of choice.
