Hope I could give the answers you are looking for with this, yeah you are right making such project like saving Mother Earth is quite hard to put on reality but then Earth Token project is aiming to this by using technology that would make it possible to yield profits (through natural produce) while fighting environmental issues we are facing today e.g. climate change.
all projects are hard at the start because this is the phase where we need to raise our voice to have the token to be notice by the public by building audience to create awareness on what this token is all about. Earth primary theme is taking action small or big to contribute something in saving the environment from destruction by the activities of man and with block chain technology it will much be easier and relatively cheap to begin with cutting cosy for both buyer and seller to initiate a transaction, just to be clear this block chain technology has the potential to cause disruptive change in the industry and it could change how things work a lot better approach where work is done fast and efficient while saving the nature..
saving the nature is one thing and getting profit while saving nature is another thing thats what earth token is all about. earth token help waste material of our society to be useful and help to preserve nature. with the help of the blockchain technology and the project of the earth token we can have a win-win situation here. you can get profit by investing in this kind of ico or project and also helping the society to prevent climate change or the destruction of our world.