true, having a marketing push and promoting the project will continuously be necessary.
Asia is a big market and they are very welcome with the new technology. So, choosing it as a main target for marketing will be the best decision to make.
I also think Asia is a good place to start. They are usually early adopters of all new technological changes, so I hope eHealth team will target Asian market not only for marketing, but maybe they will manage to get some partners there or something.
Asia is big, maybe Japan, yes, but China, Korea, Russia, India ... have not made a good reputation themself lately.
China and India are scared about losing power and tax money but the people there use blockchain tech which is more than you say about the average European for instance.