Topic: [ANN][ICO] EMP - A New Media Ecological Blockchain for Unbundling BAADD Media - page 19. (Read 63056 times)

Platform Assets in EMP
https://medium.com/@emp_official/platform-assets-in-emp-25101291daab



The ecosystem of EMP platform is made up of 3 assets.
EVE is the fundamental coin
ADD is used for the value exchange of advertisement and data
EXP is needed to move the ecosystem smoothly.

EVE coin is a basic coin that is traded within the platform and is a liquid asset that can be bought or sold at a coin exchange market.
It is free to send EVE to others through the wallet’s address which is provided by the platform. EVE can be combined with ADD coins by a fixed ratio (1:1) and can be changed into EXP.

ADD coin is a reward that can be received mainly based on the level of contribution for the advertisement, and it has a high liquidity just like the EVE coin. Thus, it can be bought or sold at the stock market.
Especially, since ADD coin can be exchanged for the advertisement value, it has characteristic of downward inelasticity which stays at KRW 100. However, it also has upward inelasticity since it can be paid as the advertisement fee for the amount of value fixed by the platform.
When it is wired to another person through the address of the wallet which is provided from the platform, no transaction fee is charged.

EXP is an asset made by combining two types of utility coin which are mentioned above(EVE and ADD).
EXP is not an asset that can be dealt, but it is a network asset that has many functions in the ecosystem. It is used for a fuel that enables one to carry out more activities and is a type of share and, at the same time, a voting right.

EXP represents equity on the platform Ability to get dividend.

You can say so, it is created by combining EVE coin with ADD coin.

And EXP is some mixture of EVE and ADD coins?

It is the main coin of ‘the Internet of value’.

ADD is price stable coin (configured to maintain KRW 100 to exchange value of advertising).

It is an advertisement & data usage coin.

ADD coin for advertisement only?

or in another words — compensation for content creation & evaluation, and distribution.

You are right. It is used for value creation of content production and distribution.

The only coin based on the content at EMP system is EVE coin as I have understood.

Also, they take part in a background formation of a virtuous cycle through advertising expenditure in exchange for transparent advertisement operation. By the way, one can increase an efficiency of advertising business operation with reasonable fee

This participants maximize advertising effectiveness with targeted AD execution without third-party intervention.

How do they work?

Yea, an online advertising participant targeting traffic to contents.

There are advertisers on the platform as well.

Also form a virtuous cycle that promotes the dissemination and consumption of high quality contents.

So consumers view, rate, and share contents to earn reward.

BAADD is a real problem of our time. BAADD is an acronym used to describe the effect of the concentration of the technology companies in the 2000s. You can read more about it
https://www.investopedia.com/terms/b/baadd.asp
https://medium.com/@pieterwelten/baadd-bad-sad-or-saadd-b2167ac26232

In order to solve the social problems caused by BAADD media, EMP proposes an ecosystem which anyone can implement a decentralized service by unbundling the mechanism of the media and combining blockchain technology and coin-ecosystem for value exchange.