Just like Chinese Tencent and Alibaba, they didn't launch the electronics payment system at the beginning. Only after they had huge base of users, the E-pay system began.
So, Ebank might need to do similar things as Tencent and Alibaba did.
Anyway, it's good try. Wish you good success.
Similar to other crypto payment systems, the most important for this kind of project is to establish a big community first. So I am thinking that just like others, airdrop or maybe a competition will attract more supporters.
I think they need to focus on promoting the project so that many people will engage and invest on the platform.