Eterbank's bounty campaign:
https://bitcointalksearch.org/topic/m.33833904
Bounties tend to only invite leeches who don't really care about the project. See the translation campaigns, they're filled with people using goolge translate
Will the project gain more funds if they start the bounty late? With that the project will really run for long month before they end it. I jist hope that the project will run smoothly.
Well, I think the popularity will really base on how active the advertising and how great their marketing. They can increase their popularity if they will give more bonus.