This project is really a competitive one , since this has have multiple function like exchanging of goods by Ubcoin and by using Ubcoin APP , this can be able to convert Ubcoin to ETH or BTC without going to other exchange , so this makes a big separation with the other project .
You have a good point, they works tirelessly to make their project achieved their goals. I think also that they still follow the roadmap because everything is still set accordingly. Moreover, they continue to seek more important features to help the platform to be more useful in the near future.