I highly highly doubt that Samsung would bother partnering with some random ass coin. They have enough funds to make their coin themselves lol
When two companies announce a partnership, it is customary to agree on a common press release statement, which contains both parties commentary to it. In my 10 years in marketing field I have seldom seen both parties pursuing a separate press-release. Both companies aim to derive financial benefit from the contract, but honestly, the benefit for Ubcoin is also in announce of this contract because its very important for our community. Large corporations like LG follow very strict internal policy on what types of news make it to their presswire. They principally announce launch of their own products or partnerships with giant conglomerates like themselves. However, we don't yet qualify for "giant" title... yet ))).