South by Southwest (abbreviated as SXSW ) is an annual conglomerate of film, interactive media, and music festivals and conferences that takes place in mid-March in Austin, Texas, United States. It began in 1987, and has continued to grow in both scope and size every year.
SXSW 2018 ran from March 9 to 18. Guest speakers included U.S. Senator Bernie Sanders (I-Vermont); entrepreneur Elon Musk; actor and former Governor of California Arnold Schwarzenegger; Mayor of London Sadiq Khan; author and journalist Ta-Nehisi Coates; journalist Christiane Amanpour; rap artist/producer David Banner, and film producer/directors Barry Jenkins, Darren Aronofsky and Steven Spielberg among others. Actor and comedian Bill Murray appeared at several unofficial functions during SXSW
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