Since knowledge project will also have its own market, what oukd be the products that is going to be sold there? Can you give us ideas?
This is a great question. I'm Steve, and I head up product at Knowledge.io.
Since our platform is very much an ad tech platform, we will be attracting major advertiser brands onto the system. Advertisers currently do not have any mechanism for targeting people based on how much or how little someone knows about their brand or their products. This is quite an innovation in the world of ad tech, and we've filed a patent on putting these Knowledge Scores on the blockchain.
Advertisers will be able to buy advertising across the network of publishers who install our SDK/APIs, just like other ad tech platforms out there. Most apps and websites are monetized through advertising, and all of them implement a similar sort of SDK/API. They're sometimes called ad tags. Down the road, we will have our own buying platform that allows us to show ads across the entire programmatic exchange ecosystem via programmatic direct buys or real-time bidding (RTB).
Many of the largest advertisers on the internet are in fact ecommerce retailers. So, many of these retailers will choose to open a store within the marketplace, and will upload their entire ecommerce site's product inventory into our marketplace where Knowledge token holders will be able to buy pretty much any of the products sold directly on the ecommerce retailer's websites, except they'll purchase them using KNW tokens. Think of it as similar to an Ebay Store of Amazon Store from a major brand.
Additionally, those people who end up earning high Knowledge Scores by answering many questions correctly about topics associated with the products from these retailers will be able to earn more tokens by becoming Knowledge Stars who act like influencers on the marketplace. Knowledge Stars will provide ratings, reviews, videos like unboxing and installation videos, etc. which will appear alongside the product listings within the marketplace.
In fact, your comment gave us a comprehensive picture about knowledge platform, many aspects were unclear for me although I read a lot about the project.
mechanism for targeting people based on how much or how little someone knows about their brand or their products.
sounds interesting, It seems to be something new in the advertising world.
Additionally, those people who end up earning high Knowledge Scores by answering many questions correctly about topics associated with the products from these retailers will be able to earn more tokens by becoming Knowledge Stars who act like influencers on the marketplace. Knowledge Stars will provide ratings, reviews, videos like unboxing and installation videos, etc. which will appear alongside the product listings within the marketplace.
That will be a great place to spend time on internet and I hope that I will be Knowledge Stars
