Yes Escrow is not only for one or two products. It can also use on some other products that you can make any transactions either online or offline. Also I thought Natmin will going to be a Escrow for crypto but I confirmed on their telegram that we can also use it on different products.
One good aspect of the project that got me is the flexibility, formerly i thought it was created to only satisfy the blockchain industry but when i asked about that, they clarified me that even conventional brands can use it, so they have a huge market to satisfy if they play their cards right and i hope to see them excel because this is highly needed in the community
At first I also thought that they will going to focus on providing escrow services for blockchain but it's really great to see that they will going to handle even other products too.