The effectiveness of the advertising mechanism in TokenStars, in my opinion, will be a big question. We see here the same usual system of advertising, which does not give satisfactory results, besides, the probability of fraud is high.
Actually, when the advertising system is used, smart contracts will be used, as in all other modules. This makes advertising transparent, all parties trust each other, and payment is only for specific actions, and not for some kind of cheating bots.
Are advertising formats already available that will be available to advertisers?
Yes, there will be a lot of them, including the most relevant ones for the last year. The advertiser will be able to create video screensavers on the whole screen or, for example, brand certain pages of the site. There will also be the possibility of implementing advertising content on the integrated AdTech solution.
First time I hear about AdTech, what's this?
If to express in simple language, then this is such an advertising mechanism consisting of many elements. His work is aimed at increasing the effectiveness of advertising campaigns.
So, that's already becoming clearer. What elements will AdTech consist of in TokenStars?
The platform will allow to run custom advertising campaigns such as full-screen video takeovers or full-page branded design or content will be implemented by an in-house developed AdTech solution that will include the following components:
- Wizard that will allow advertisers to specify campaign parameters and upload all creative formats.
- Smart-contract based advertising engine that will assure transparent measurement of advertising performance by logging important events into blockchain.
- Custom analytical tools that will give insights into campaign results enriched by our audience knowledge.
- API to industry-standard analytical suite such as Google Analytics that will allow advertisers to integrate results from TokenStars campaigns into the common reporting practice.
- Platform tokens will be used as a universal method of payment for custom advertising.
- Data Management Platform (DMP) is the system that purpose is to collect and analyze information about project audience and to use the data for advertising campaigns targeting. As majority of the project visitors will be the authorized users we will be having unique and precise insight of the audience properties, that we will further enrich by integrating with one of the data management platforms.
- We will use one of the third-party ad servers or SSPs to run display advertising campaigns on our web properties and apps. Audience segments collected with the DMP will be available for campaign targeting exclusively for the advertisers of TokenStars.
- We will be able to run programmatic advertising campaigns on behalf of our clients using exclusive audience data and one of the industry-standard media buying solutions (DSP).[/li][/list]
Case study: ‘Coca-Cola’ wants to place an ad in ‘Snowboarders’ Instagram and pay $50 for every submitted application. In a few clicks they develop a contract and make a deal.