After the last ICO failure of ACE, why should we invest in this one ? What would be it's arguments to distinguish it in term of promotion and make sure it reaches a good score this time
There might be some misunderstanding. Can you elaborate why do you think there was a failure?
Let me provide you with some arguments why ACE was a success that we are improving:
ACE project (and business vertical) managed to show
good traction:
1. Signed first tennis players for advertising representation:
- Veronika Kudermetova, 20 years old, the winner of 19 WTA & ITF tournaments, currently No. 66 in WTA doubles.
- Ekaterina Makarova, current No. 3 in WTA doubles, Olympic Champion (2016), winner at Wimbledon.
- Worked with 4 current top-100 players on the non-exclusive conditions for advertising deals.
2. Built a strong international advisory board to search for players in different geographies, to advise on local training academies and to promote TokenStars for attracting prospective talents and broader audience.
- Tommy Haas, No. 2 in ATP ranking. Silver Olympics medalist (Sydney, 2000).
- Anastasia Myskina, No. 2 in WTA ranking. Roland Garros champion.
- Robin Söderling, a Swedish tennis star, No. 4 in ATP.
- Cedric Pioline, No. 5 in ATP ranking. Winner of 2 Davis Cups as a player and one as a captain (2017).
- Maya Kurilova, former Director of Operations at Octagon Russia (Top-3 global Talent Management Agency).
3. Built a steady international pipeline of applications from young tennis talents. Found the first potential professional tennis scouts for the platform.
4. Signed the first marketing deal for Ekaterina Makarova (with Natura Siberica cosmetics brand, $50M revenue) and started collaboration with the top-3 digital agency JAMI (to leverage their brands’ network and sales force).
5. Has shown a strong presence in the media and received multiple endorsements.
6. Launched the platform development. The 1 of the 12 modules is expected to be launched in Q4 2017, as planned.
More information on ACE achievements is available in our blog posts:
- On the 15 achievements (Aug, 25) –
https://medium.com/@TokenStars/15-good-newsfrom-tokenstars-c1cbe7832864- On the results of the token sale (Oct, 30) –
https://medium.com/@TokenStars/httpsmedium-com-tokenstars-join-the-team-10-news-from-tokenstars-98464eb711ed