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Topic: 🔥🚀[ANN|ICO]BPC:Revolution in Digital Advertising - Powered by Blockchain🚀🔥 - page 20. (Read 4349 times)

newbie
Activity: 76
Merit: 0
What is the name of your token?
member
Activity: 105
Merit: 10
Why use CPM tokens instead of another currency digital or otherwise?
BPC tokens inherently provide the open ledger that facilitates all the benefits of the BPC platform including transparency, accountability etc. This is why the BPT is required for the core of any transaction on the BPC platform.
If you have any other questions, feel free to ask.
And wat is Blockchain Programmatic Ad Exchange?
Blockchain Programmatic Ad Exchange (SMARTEX) is designed to provide secure and transparent auction marketplace for advertisers and publishers. The main concept behind SMARTEX is a smart contract defined in blockchain paradigm as a unique mechanism of an agreement in business transactions. SMARTEX is a peer-to-peer platform where each bid and supply is visible and traceable by all auction participants.
Is there anything else I can help you with?
Yes, what is programmatic advertising?
Programmatic advertising is a set of technologies, platforms, and services that allow for algorithmic (computational) placement of advertisement into digital media properties.
Is there anything else you would like to ask?
Okay, what is BPC roadmap?
newbie
Activity: 7
Merit: 0
member
Activity: 232
Merit: 10
How would BPC provide audience data security
and transparency?
Thank you for your question.
BPC will use its DDMP platform to manage audience analytics. DDMP will automatically generate audience analytics by processing auction protocols and transactions. It also would allow using third party analytics data as separate services. BPC audience analytics data will be encrypted and stored at hybrid cloud datacenter. Access and manipulation with audience data will be implemented by smart contracts between data owners and data recipients. Each BPC user will have access to audience data overview and capability to access it using BPC tokens.


Does BPC team have an experience in programmatic advertising and blockchain implementation?
bpc
newbie
Activity: 56
Merit: 0
How big is the programmatic advertising industry?
Programmatic is very big and continues to grow. According to the MAGNA (www.magnaglobal.com), programmatic advertising is the largest and fastest growing segment of $178B/year digital ad market. In the US, programmatic advertising covers over 70% of digital ad market and estimated at $27B market in 2017.
If you have any more questions, don't hesitate to ask.
bpc
newbie
Activity: 56
Merit: 0
Why does programmatic trading need a new blockchain-based platform?
Numerous technical and business problems precipitated the fast decline of open marketplaces and resulted in its replacement by private marketplaces. The fundamental issue was chaos from a multitude of platforms, myriad offerings, loss of auction transparency, lack of trust between advertisers and publishers, and proliferation of low-quality traffic that was difficult to trace, remove, and contain.
Blockchain-based platforms provide transparent ledgers and trusted smart contracts. These core attributes perfectly dovetail the industry’s need for clean traffic, audience data protection, and transparent transactions.
Is there anything else I can help you with?
bpc
newbie
Activity: 56
Merit: 0
Why use CPM tokens instead of another currency digital or otherwise?
BPC tokens inherently provide the open ledger that facilitates all the benefits of the BPC platform including transparency, accountability etc. This is why the BPT is required for the core of any transaction on the BPC platform.
If you have any other questions, feel free to ask.
And wat is Blockchain Programmatic Ad Exchange?
Blockchain Programmatic Ad Exchange (SMARTEX) is designed to provide secure and transparent auction marketplace for advertisers and publishers. The main concept behind SMARTEX is a smart contract defined in blockchain paradigm as a unique mechanism of an agreement in business transactions. SMARTEX is a peer-to-peer platform where each bid and supply is visible and traceable by all auction participants.
Is there anything else I can help you with?
Yes, what is programmatic advertising?
Programmatic advertising is a set of technologies, platforms, and services that allow for algorithmic (computational) placement of advertisement into digital media properties.
Is there anything else you would like to ask?
bpc
newbie
Activity: 56
Merit: 0
How would BPC provide audience data security
and transparency?
Thank you for your question.
BPC will use its DDMP platform to manage audience analytics. DDMP will automatically generate audience analytics by processing auction protocols and transactions. It also would allow using third party analytics data as separate services. BPC audience analytics data will be encrypted and stored at hybrid cloud datacenter. Access and manipulation with audience data will be implemented by smart contracts between data owners and data recipients. Each BPC user will have access to audience data overview and capability to access it using BPC tokens.
newbie
Activity: 61
Merit: 0
How big is the programmatic advertising industry?
newbie
Activity: 76
Merit: 0
Why does programmatic trading need a new blockchain-based platform?
member
Activity: 105
Merit: 10
Why use CPM tokens instead of another currency digital or otherwise?
BPC tokens inherently provide the open ledger that facilitates all the benefits of the BPC platform including transparency, accountability etc. This is why the BPT is required for the core of any transaction on the BPC platform.
If you have any other questions, feel free to ask.
And wat is Blockchain Programmatic Ad Exchange?
Blockchain Programmatic Ad Exchange (SMARTEX) is designed to provide secure and transparent auction marketplace for advertisers and publishers. The main concept behind SMARTEX is a smart contract defined in blockchain paradigm as a unique mechanism of an agreement in business transactions. SMARTEX is a peer-to-peer platform where each bid and supply is visible and traceable by all auction participants.
Is there anything else I can help you with?
Yes, what is programmatic advertising?
member
Activity: 232
Merit: 10
How would BPC provide audience data security
and transparency?
bpc
newbie
Activity: 56
Merit: 0
How would BPC and blockhain technology improve open market traffic quality?
The traffic quality verification is an Achilles heel of an open programmatic marketplace. Historically traffic feeds were defined in formats that allow easy substitution of real information with fake one. The lack of security and difficulty to trace the original sources resulted in proliferation or low quality (frequently called as fraudulent) traffic that “counterfeits” brand traffic by generation of ref. urls, browser and mobile device IDs, insertion of fake search data, fake destination url, etc. The competition without necessary technology ended with low transparency for everyone and the same fraudulent traffic is hitting marketplaces over and over again. Open programmatic marketplace ended up to be so dangerous to everyone that major advertisers and publishers started creating their own private alternatives.
If you have any more questions, don't hesitate to ask.
newbie
Activity: 76
Merit: 0
How would BPC and blockhain technology improve open market traffic quality?
bpc
newbie
Activity: 56
Merit: 0
Why use CPM tokens instead of another currency digital or otherwise?
BPC tokens inherently provide the open ledger that facilitates all the benefits of the BPC platform including transparency, accountability etc. This is why the BPT is required for the core of any transaction on the BPC platform.
If you have any other questions, feel free to ask.
And wat is Blockchain Programmatic Ad Exchange?
Blockchain Programmatic Ad Exchange (SMARTEX) is designed to provide secure and transparent auction marketplace for advertisers and publishers. The main concept behind SMARTEX is a smart contract defined in blockchain paradigm as a unique mechanism of an agreement in business transactions. SMARTEX is a peer-to-peer platform where each bid and supply is visible and traceable by all auction participants.
Is there anything else I can help you with?
bpc
newbie
Activity: 56
Merit: 0
Blocchain technology is slow
How would BPC suport RTB operation?
The first blockchain implementations were indeed slow. Notably, Bitcoin, the first digital currency based on blockchains took as much as 45 min or more to complete a single transaction. However, the state of the art has significantly evolved, and the latest solutions support up to 100-400K transaction/sec. Such performance allows us to provide complete real-time bidding (RTB) operations based on blockchain technology.
Is there anything else you would like to ask?
bpc
newbie
Activity: 56
Merit: 0
What is Major Functionalities of BPC?
Thank you for your question!
BPC supports all major programmatic platforms: DSP, DMP, and Ad Exchange. It also supports blockchain smart contracts, and BPC utility token to access and operate within the BPC platform.
member
Activity: 105
Merit: 10
Why use CPM tokens instead of another currency digital or otherwise?
BPC tokens inherently provide the open ledger that facilitates all the benefits of the BPC platform including transparency, accountability etc. This is why the BPT is required for the core of any transaction on the BPC platform.
If you have any other questions, feel free to ask.
And wat is Blockchain Programmatic Ad Exchange?
bpc
newbie
Activity: 56
Merit: 0
How many project founders and what do they do?
Hello! BPC team includes 15 co-founders and advisors. You can learn about them on our website: https://bpcplatform.com/
Is there anything else I can help you with?

Yep, what is a structure of BPC?
Blockchain Programmatic platform consists of three major modules:
•   blockchain-based demand side platform (BDSP)
•   blockchain-based decentralized data management platform (DDMP)
•   blockchain and smart contract-based ad exchange (SMARTEX)

Is there anything else you would like to ask?
newbie
Activity: 61
Merit: 0
Blocchain technology is slow
How would BPC suport RTB operation?
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