Various independent market researchers indicate rising potential of video streaming. This potential constitutes itself by constantly rising user base, and clearly marked shift toward video first among internet users. The most important driving force behind such rapid growth, and market analysis predicts 82% of overall traffic in 2021 will be consumed by video, is the User Generated Content (UGC). Only YouTube statistics show that in just 1 minute there is over 300 hours of video uploaded to the site. Most of them are shoot and produced by independent creators. Only 8% of uploaded videos is submitted by media companies. This trend is also clearly visible in marketing efforts, with independent reviewers playing now most important role in promotion of products. Today’s consumers are obsessed with authenticity, and 86% percent people across generations say it’s important when choosing brands to support.
While video is king and on-demand UGC videos are great content, LiveUGC is the most powerful tool of all for attracting and engaging audiences. LiveUGC allows to engage target audiences through the mediums and channels they’re already consuming. The power of On.Live platform is that it has all required functions to build a feedback mechanism between service providers and its users, and it builds a virtual community around any offering. It’s ideally suited, and designed from ground up as a live streaming platform. Market trends towards LiveUGC and forecasted 15-fold increase in live video transmissions are great basis to be optimistic about On.Live future number of users and market share. Besides live video streaming, On.Live is prepared to take on another segment of the market, not widely accommodated by existing platforms, mainly because their initial model of operation, and lack of flexible mechanisms incorporating payed content. This segment is live event broadcasting. On.Live potential for this market is really huge. From sports events, concerts and festivals down to recorded or live theatrical performances, academic or professional events, courses and meetings. All in one platform, providing ready to go infrastructure for event organizers, and absolute freedom in pricing structure for the final consumer. From event organizer perspective On.Live is easy to set up, scalable tool, allowing extension of event participant numbers beyond physical premises of the venue, and generating additional revenue streams. On.Live system provides global delivery and scalability via decentralized infrastructure, mobile capture and playback for easy application of consumer hardware and flexible cross platform delivery, maximizing numbers of potential customers.
Survey conducted among variety of different companies shows that most of them believe that live video increases consumer engagement, brand awareness and will drive the sales either through video channel or sales of content itself. On.Live business model allows every entity on the market to expand to the world of profitable live video streaming by zeroing financial entry threshold. We are sure that software design qualities and philosophy of operation will draw users to On.Live increasing volume of video traffic in upcoming years even beyond previous predictions. With On.Live we have built tomorrow’s streaming experience available for any business and any audience today!
https://medium.com/@On.Live/on-live-the-future-of-live-video-streaming-3464b933f776
