Business Model: Transparent Commission scheme: RedCab LCC developed a unique business model where we discovered that we can actually make money without ripping off customers or pressing on drivers’ toes. We will not take a cut from the trips. 100% of the price paid by the rider goes to the driver, and because the whole process is decentralized, the rider pays less, and the driver gets all of the money. Personalized Geo-Ads RedCab LCC main monetization pillar is Geo Ads, where Hotels, shopping malls, restaurants, cafes, clubs, etc. will push offers and promote their products on the Mobile App map depending on an algorithm analyzing historical data for each rider, and showing only what is relevant to capitalize on the fulfillment KPI and drive profitability. In the upcoming new era, people won’t just buy products because they’ve seen a nice ad or because the offered service was portrayed nicely. Marketing is evolving, and at RedCab, we’re aboard that train. Specialized, tailored, and guaranteed to succeed ads. This is what the people will spend their money on in the future. Using technology to recognize the needs based upon analyzing behavior, routes, preferences, and personality preferences. Then offer only what is relevant will result in maximizing the fulfillment rate of such offered products or services, and lower the costs on the business owner. Our strategy also builds an emotional connection between the buyer and the offered product through personalizing the whole experience and engaging our AI powered road assistant in day-to-day interactions to offer only what is relevant when it is relevant, hence increasing the possibility of fulfillment and driving more revenues from consequent purchases. The main idea behind moving our business model into a complete decentralized model, is to give something back to our communities in the way of an affordable, transparent, and useful service that people can use on daily basis. Yet we’re running a company, and we have to generate profits to sustain such a roadmap. The revenue model is based on maintaining our on-ground operations within the cities we currently operate-in, and expand carefully to more coastal cities to guarantee that we are providing our growing network of customers with seamless transportation solution. Revenues will remain to be generated from our current 15% commission scheme on completed trips till we gradually shift our operations from a centralized model to a completely decentralized model. The revenue model gradually ramps down the commission percentage and in parallel ramps up the monetization model by selling 16 targeted geo ads as our network grows, data accumulates and consequently analyzed to tailor our ads according to our customers’ preferences. Shifting our business model will require us to develop an infrastructure capable of sustaining our growth to offer a concrete business model that is bringing revenues and generates profits solely from our marketing stream while moving people. We expect our EBITDA (Earnings before interest, taxes, depreciation and amortization) to be within the 25–40% range annually based on our OPEX model, productivity, recurring revenue, niche, and RedCab’s growing team experience. Because Proof of driving cuts the majority of our operational costs, and Proof of marketing eliminates most of the marketing costs, our operating expenses will be lower than our competitors as a consequence, thus reflecting consistent profits in Redcab’s annual P&L statement. Productivity is governed through our network dominance model, while the same model ensures recurring revenues because as the network grows, demand grows and supply matches it. By niche we improve revenues while keeping our costs low through dominating a small market, which in turn translates into lower customer acquisition costs and better consequent business. RedCab’s team will grow as the company grows, and as talented and experienced calibers get aboard, we grow stronger. By gradually ramping down the current revenue stream while in-parallel ramping up our more profitable revenue stream, we ensure sustainability, and future growth of RedCab. Shifting our business model will require us to develop an infrastructure capable of sustaining our growth to offer a concrete business model that is bringing revenues and generates profits solely from our marketing stream while moving people. We expect our EBITDA (Earnings before interest, taxes, depreciation and amortization) to be within the 25–40% range annually based on our OPEX model, productivity, recurring revenue, niche, and RedCab’s growing team experience.