TOKENIZED CONSUMER DATA
OUR PLATFORM
We’ve built a platform with access to 50+ million consumers globally. Clients can access these consumers through our APIs. For consumers, we offer the flexibility for them to exchange their personal data and insight for the value they deserve.
THE PREDIQT PORTAL
PREDIQT’s portal can be accessed on desktop PC or our downloadable App. We have designed an user friendly and engaging experience for consumers to provide quality consumer insight data.
HOW WE DO IT
PREDIQT accesses consumer panelists through exchanges and panel suppliers. Panelists opt in to receive rewards in the form of digital tokens. We provide a downloadable app so mobile users can complete surveys.
The app feeds data and task completion indicators to our blockchain platform servers where we process, secure and validate data for sample buyers. We assign unique identifiers to respondents so that we can pay out incentives each time data is used.
INDUSTRY SEEKING A SOLUTION
Today’s businesses are spending an estimated $46 billion on research and data to guide their $170 billion of ad spend. However, the traditional datasets they are using are riddled with problems. Analysis of current data collection reveals the following issues:
There is a lot of inaccurate data.
Data is limited to a small number of unmotivated respondents.
The information is hard to work with and offers few insights.
Data is often untimely and unreliable.
Businesses are paying too much for too little.
Consumers are also harmed by this status quo. Their privacy is rarely respected and they are given no incentives to participate in data-collection other than the risks of inaccurate consumer profiles
THE PREDIQT SOLUTION
The solution is tokenized consumer data. Prediqt’s model uses the token economy to reward consumers for providing high-quality data to our data exchange. The more useful the data, the larger the reward.
We reach our consumers with an engaging App that provides fun data collection activities like surveys and other behavior tools.
For brands, this means more accurate information provided by more motivated consumers. They can make decisions based on accurate data rather than old-fashioned, unreliable data sources.
The Prediqt model is unique in the data world because everyone wins. This disruptive approach offers immense value to all participants in the data economy.
THE PREDIQT APP
Consumers conduct the majority of their digital activities and ecommerce activity on mobile devices. PREDIQT recognizes this and continues to develop an engaging experience for consumers on our mobile App.
As described in the PREDIQT Portal, we make the same experience available on Desktop PCs:
*Easy to navigate menus
*Readily available view of reward point balances
*Inventory of activities that are easy clicks away
*Effortless redemption process to convert points to cash, merchant credits or crypto
OUR TEAM
