A little background context to provide an answer regarding marketing-related questions.
The Komodo blockchain itself is barely more than a year old. It began as a project spearheaded largely by developers, with no experienced marketing team.
Around September of this year, after the announcement of our dICO capabilities, several new members joined our team in marketing-related capacities. Over the last few months, these new members have learned many of the intricacies of the Komodo ecosystem. While in the learning process, they have simultaneously produced various milestones in Komodo’s marketing journey.
Notable marketing milestones over the last few months include:
Raising our social media presence and outreach
Increasing our Reddit subscribers from ~350 to ~3500
Increasing our Twitter followers from ~1000 to ~10000
Increasing our Slack channel members to ~3500
Increasing our newsletter subscribers from ~500 to ~5000
The establishment of a temporary, “placeholder” website while we consider long-term brand decisions
Launching an exchange outreach program.
Assisting in the successful listing of KMD on Binance, HitBTC, and UpBit.
Launching a YouTuber influencer outreach program, and establishing relationships with key influencers which we will work with in the coordination of future Komodo product launches.
Providing a temporary update to the r/KomodoPlatform subreddit’s visual appearance, as revealed this week
Creating a BarterDEX whitepaper for non-developer audiences (~25 pages)
Creating a Jumblr whitepaper for non-developer audiences (~20 pages)
Several Reddit AMAs
Providing +40 developed, official responses to community questions
Many blog posts, newsletters, meetings, graphics, and other messaging contributions
Attending four blockchain conferences to network with future ecosystem partners
Several extensive UX research initiatives and audits, both internal and external
Translating much of our existing material and documentation into multiple languages
Hiring several additional marketing team members who are completing behind-the-scenes marketing work that has yet to be publicly revealed
Most importantly: creating a long-term internal plan for Komodo marketing
Over the last few weeks, the marketing team has finally reached a stage where more pointed and coordinated endeavors are possible.
Going forward, we are considering strong changes to the Komodo brand image, which we will not yet publicly discuss.
On the other hand, we have several upcoming marketing-related milestones that can be publicly discussed.
Upcoming marketing milestones include:
The Monaize dICO
Our technology is essentially prepared and all is working smoothly. We are just tying up loose ends.
Come to the Slack channel if you would like to participate as an early adopter
Simplified explanations (infographics, potential animations, etc.) regarding atomic swaps, platform comparisons, and more
Several more foundational whitepapers and lightpapers, providing the necessary documentation for team members and volunteer community members to be empowered with an accurate description of the Komodo vision.
The Komodo Foundations Lightpaper (dPoW and the dICO Model explanation for non-developers) is nearly finished.
Interested readers can ask for the link to its current work-in-progress status in the Slack channel.
A Fiat-pegged Cryptocurrencies Lightpaper is on the immediate roadmap
A “Catch-all” Lightpaper is also on the immediate roadmap, which will cover many remaining topics.
A brief discussion of our smart-contract technology strategy
A brief description of all asset chains in the Komodo ecosystem
Any necessary remaining information, regarding notary nodes, etc.
All of the above whitepapers and lightpapers will be combined together into one master “Komodo Whitepaper” document, including a introductory short summary of the entire Komodo vision.
Note: Creating these whitepapers, and the accompanying master whitepaper, is not about producing “the most popular” format for discovering Komodo. The marketing team does not expect the average cryptocurrency user to read the full documentation.
Rather, this endeavor is about producing “a” format for capturing the Komodo vision. From this first accurate information, further simplified explanations are easier to make (infographics, animations, comparisons, etc.), as accurate and useful information can then be shared (both internally and externally) for a higher level of viral distribution.
We estimate that the page length for the master Komodo Whitepaper may be anywhere from 50 to 120 pages (current total of all pages is roughly ~85).
The thorough nature of the Komodo vision, while a challenge to map initially, is a long-term blessing for the marketing team. Now that the marketing team is able to accurately communicate it, Komodo’s marketing future is strong.
The marketing team is also in the process of establishing customer journey’s, personas, storyboards, more UX research initiatives, and more.
With the BarterDEX GUI apps live and running, the Monaize dICO just around the corner, and a knowledgeable marketing team, Komodo’s marketing future has never been brighter. A detailed announcement on the marketing plan for 2018 will be released in the coming weeks, stay tuned.
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siddhartha-komodo • 4h
Here is the link to the work-in-progress version of the Komodo Foundations Lightpaper, for all who are curious.
Feedback is always welcome.