When the website was hacked it turned out the data was never permanently removed. Furthermore 95% of the members were male and there were over 70,000 so called `fembots` sending fake messages, reusing the personal data of closed female accounts including those on other sites related only by their parent company.
That shows there is a huge market for the intersection of anonymity, security of personal data and textual relationships with women. Live Stars could have a point there.
Live stars don't have the same business model. Ashley Madison was a dating and hookup website, this is a web cam type of web-site. If you will use crypto then that's what will guarantee anonymity.