I still think it is urgent to implement Btx in everyday usage. Simply as paying your bill with cash.
Time is a matter, and if anyone is faster than you, he will have the profit and you had the effort.
Why not seeing it from the point of view a user has, and less from the point of view of a trader.
Trader tend to trade until their profit ruined what they traded some hours before. And that is honestly not my business. If I believe in something, I encourage myself to trust in it. But this needs some input from the outer space from time to time.
And discussing about the color of the logo? Honestly, i am female, and my wardrobe does not include any type of red associated colours. I prefer the darker ones like grey, blue and black. So you want to tell me, I am not female? Good joke
Implementing BTX in everyday usage requires compliance with many financial systems and markets that are heavily regulated and centralized. Just think about converting BTX to USD/EUR in more than 1K amount per day (the case of a small business like a boutique or street-corner drug store) and YOUR bank handling all that fuss... For a small peek in what the overhead looks like, compare the BSD/EUR price on LiteBit.eu with the equivalent on coinmarketcap and other "references"... Do the math and you'll see that mass adoption is no easy feat to be implemented in a few months.
Trading crypto-currencies as commodities allows for wider reach in terms of technological knowledge and for the stress testing of new, innovative features, as well as for a mechanism to determine the market value of a "coin".
You said you would accept BTX as payment for the services/goods your business provide. That's wonderful, but did you consider the operating costs of providing that payment method? If so, I'll praise your economic prowess.
About the color of the logo: I am male but I like that magenta tint even if I wouldn't wear it as a dominant color... and "wearing dark colors" doesn't make a "female" less "feminine"... it's all in the attitude (from my point of view and for my 2 satoshis opinion)
Buy, hold, trade and USE this coin. That will make it rise above so many others, besides code quality (that's not immediately obvious for most of the users).